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Adjusting to the boom of video-on-demand across Africa

Adjusting to the boom of video-on-demand across Africa
 
Franck Yaboue flanked by the Miss Cote d'Ivoire contestants at Afric Art Launch in Abjidjan, Côte d'Ivoire Frank Hersey

Video on demand has become a global battlefield with the likes of Netflix, Hulu, and Apple fighting for global share.

But in Africa, a different approach is emerging that aims to fit the situation on the ground better.

Startups are targeting mobile viewers and finding ways to bring original African material and support local content providers.

Frank Hersey reports from Côte d’Ivoire.

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