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Fortune favours the online celebrity

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This week's edition looks at the rise of social media stars, and how their online fame is paying huge dividends - turning what may have started out as a hobby into big business. 

YouTube unveils their new paid subscription service in Playa Del Rey, Los Angeles, California, October 21, 2015.
YouTube unveils their new paid subscription service in Playa Del Rey, Los Angeles, California, October 21, 2015. Reuters
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