A 30-second film on the social media pages of BBC Wales showed a series of Wales fans struggling to answer the question: 'What's good about England?'
Once open a time such vignettes would have been considered de rigueur and a crucial facet of the neighbourly noise surrounding a fixture that has produced brilliant matches over the years.
But social media users branded it racist and embarrassing and it was taken down by the BBC.
"This was a tongue-in-cheek approach that wasn't meant to cause offence but was pulled after not hitting the right note," the BBC said in a statement.
Some Twitter users disagreed with the decision to drop the video, saying they had found it amusing.
BBC Wales regularly broadcasts gently mocking TV adverts in the prelude to the Six Nations match between England and Wales.
Wales, who are considered slight favourites for Saturday's match at the Principality Stadium, began their 2017 Six Nations campaign last week with a 33-7 win over Italy while England scraped past France 19-16.
England won all five of their matches in the 2016 Six Nations tournament and are attempting to register their 16th consecutive victory.
Eddie Jones, who took up the role of head coach in November 2015 following England's disastrous World Cup camapign under Stuart Lancaster, has presided over 15 of the triumphs.