Listen to RFI News
Expand Player
 
Listen Download Podcast
  • Paris Live PM 1300 - 1400 GMT
    News bulletin 10/21 13h00 GMT
  • Paris Live PM 1300 - 1400 GMT
    News bulletin 10/18 13h00 GMT
  • Paris Live PM 1300 - 1400 GMT
    News bulletin 10/17 13h00 GMT
  • 13h00 - 14h00 GMT
    News bulletin 04/05 13h00 GMT
  • 13h00 - 14h00 GMT
    News bulletin 04/04 13h00 GMT
  • 13h00 - 14h00 GMT
    News bulletin 04/03 13h00 GMT
To take full advantage of multimedia content, you must have the Flash plugin installed in your browser. To connect, you need to enable cookies in your browser settings. For an optimal navigation, the RFI site is compatible with the following browsers: Internet Explorer 8 and above, Firefox 10 and +, Safari 3+, Chrome 17 and + etc.
Afp

PepsiCo buys Pioneer Foods for $1.8 bn in Africa push

By AFP
media PepsiCo is making a big play into sub-Saharan Africa with the purchase of South Africa's Pioneer Foods GETTY IMAGES NORTH AMERICA/AFP/File

US beverage and food giant PepsiCo has agreed to buy South Africa's Pioneer Foods for about 24.4 billion rand ($1.8 billion), a company executive said Friday, in a bold move into the African market.

"This transaction is all about growth. We are looking to expand our footprint," PepsiCo executive Eugene Willemsen, who will head up the operation from Cape Town, told Bloomberg News.

He said that the company was seeking to expand aggressively in sub-Saharan Africa, a region which is expected to double in population to 2.2 billion people by 2050.

The purchase will add local brands such as Weet-Bix breakfast cereal and Ceres fruit juice to the PepsiCo roster that includes Frito-Lay, Gatorade, Pepsi-Cola and Tropicana.

PepsiCo offered 110 rand a share for Pioneer, a premium of about 56 percent.

A joint statement said that Pioneer Foods had "a robust, locally relevant product portfolio" to offer to PepsiCo, which would gain "a solid beachhead for expansion" from the deal.

Pretoria-based Pioneer Foods exports to 80 countries in Africa and beyond, and has joint ventures in Namibia, Botswana, Kenya and Nigeria.

It registered 20.2 billion rand in sales in 2018.

The deal builds on PepsiCo's $3.2 billion buyout of Israel's SodaStream last year.

Pioneer has been struggling in South Africa's weak consumer market, but Willemsen said PepsiCo was "very positive" about the country's prospects.

 
Sorry but the period of time connection to the operation is exceeded.